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SPEC COMMERCIAL

OOH! Soda

Three flavors. Three personalities. One irresistible reaction: OOH!

Independent submission to ElevenLabs’ ElevenCreative “World’s Catchiest Ad” competition. OOH! is an original fictional brand; not commissioned by a client.

Project overview

OOH! is a 15-second vertical lifestyle spot for an original zero-sugar soda brand. Three flavors, Peach-Blueberry, Raspberry-Lime and Lemon-Lavender, each get their own personality and color world, building to one shared, irresistible reaction.

Discipline
Spec Commercial / Brand & Packaging / AI-Assisted Production
Role
Brand Identity, Can Design, Original Jingle, Creative Direction, AI-Assisted Production, Motion Design, Editing & Compositing
Project status
Independent competition entry for ElevenLabs’ ElevenCreative “World’s Catchiest Ad”. Not commissioned by a client.

The Idea

Each flavor becomes a character. Every woman’s wardrobe, backdrop and can are color-matched to her flavor, so each beat reads instantly in a vertical frame before the trio comes together for the final OOH!

The Process

I built everything from scratch: the brand, the packaging, the song and the film, then directed production through a hybrid AI and motion-design workflow.

  1. 01 — Brand & Can

    Created the OOH! identity and a three-flavor can system, each with its own color palette.

  2. 02 — Jingle & Direction

    Wrote a short, catchy original jingle and paced the spot so every flavor lands in seconds.

  3. 03 — Film & Finish

    Directed AI-assisted video generation, then refined the result through motion design, editing and compositing.

AI was used as a production tool within a directed creative process. The brand, packaging, jingle, color design, timing and final finish remained hands-on creative work.

Let’s create something people can’t ignore.

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